Social media content creation

The session starts from a shot list agreed before the day, built around the account it serves and what that account sells. A pousada needs the pool at opening time, a room in morning light and a caipirinha being made at the bar; a creator needs transitions, walking shots and frames with space for text. The clips are filmed and edited vertically for reels, stories and short-video feeds, and each arrives with licensed music or with clean audio so you can add a sound inside the app. A commercial hit is never included, because the right to use it in a branded post is not ours to grant.

Location rules matter more here than for a private photo session, because content for a brand is commercial work. In Rio de Janeiro, Decreto nº 49.283/2021 exempts momentary, small-scale filming in public places — commercial or not — that blocks no traffic or pedestrians, parks no vehicles, sets up no equipment and stays out of the squares, parks and protected areas the city manages; a shoot that needs more requires an authorisation filed at least 7 business days ahead by a Brazilian person or company. In a federal park, ICMBio’s Instrução Normativa nº 12/2025 allows filming without authorisation in places and at hours open to visitors, and using the footage in advertising is a separate image-use question for ICMBio’s communication office. Pousadas and beach clubs set their own rules on filming in shared areas.

This is not personal brand photography, which delivers still portraits for a website and a profile, and it is not a vacation photoshoot, which has no video. If you need one longer film rather than short clips, event videography or a proposal video is the closer fit. Social media content is the right booking when the result is a feed: a set of photos and clips that can be posted over the following weeks without looking as though they all came from one afternoon.